ABOUT ME
My name is Ruby and I‘ve been a visual designer for 7 years.
I‘m an expert in graphic design, visual merchandising and illustration.
I like to create images that are telling touching stories and I always go above and beyond at work.
Contact me if you are interested !
RUBY CHEN
陳 琬儒
1994/08/13
Taipei, Taiwan
EDUCATION
Ming Chuan University
majored in
Commercial Design
SKILLS
Mac OS
Microsoft office
WORK EXPERIENCE
Nov. 2022 - Present
ELITE
Branding Group
Nov. 2021 - Jul. 2022
FINARA
Lifestyle Accessories
Jul. 2019 - Aug. 2021
F&R
Branding Studio
Sep. 2017 - Jun. 2019
ONE PIECE
Design Studio
Mainly responsible for product packaging ideation, design, printing planning and brand identity design. Creating diverse styles and design according to the demands and proposal directions of different clients.
Executed 28 graphic design projects and 13 visual merchandising projects, responsible for tasks such as brand CI application, ideation and design of BTL materials, campaign key visuals, product and window display design, commercial and residential space decoration, product photography planning, and ATL material production. Bringing the brand spirit and characteristics into a variety of different projects, and maximizing the brand personality.
Co-founded a brand marketing studio responsible for ideation, design, and production of both ATL and BTL materials. ATL projects include social media posts, web banners, EDMs, and brand websites, while BTL projects include POSM, business cards, posters, and other printed materials. During the period, we cooperated with more than 20 brands including TSMC, and accomplished over 30 projects, which covered the technology, construction, catering, and retail trade. When faced with various brands of different scales and styles, we can accurately grasp the needs of the brand and complete the project efficiently.
Responsible for over 15 international FMCG product packaging design and production projects, as well as ideation and design of monthly BTL materials for international pharmaceutical brands. Incorporating character interactions and storytelling visuals into multiple co-branded packaging designs, in accordance with brand specifications and requirements, to create finished products that align with brand values and attract consumers.
CLIENTS
